The Benefits of a WordPress Support Retainer

When it comes to your website, it’s not just maintenance and technical support that are important. A wide range of management tasks can be performed on your site. When your website launches, it’s only the start of your journey.

If you choose the right WordPress Agency to support you, not only will your website be technically sound but you will ensure that your website is focussed on generating new business leads fro your company.

An agency with the relevant experience will help you to update and review your website regularly. They will ensure that your site is aligned with your brand, marketing strategy and overall business objectives. They will focus on reviewing your website UX based on how visitors use your site, and this will ensure that as many visitors as possible are converting into leads and sales.

Having a retained WordPress agency on retainer ensures that you will always have someone on hand when you are ready to make changes or add new features to your site, this could be as simple as uploading a blog post of it could be creating a new landing page. Or they can help you take on more complex tasks like integrating with an external service provider via API integrations.

So what are the real benefits of a WordPress Support Retainers?

Rapid response and business insight

• A retained agency will fully grasp how your business objectives are aligned with the work that you require for your site. This means that they will have a clear understanding of your goals and priorities for your site.
• They will get to know your website setup and codebase inside out. This means they can offer rapid support and same-day-support when required. You are not continually billed for them to find out what is ‘under the hood’.
• An agency that specialises in WordPress will eat, sleep and play WordPress and know how to get the maximum output with streamlined input.

Continuous Improvements

• As you know by now WordPress has too many benefits to mention, one of the main benefits, however, is that it is continuously being updated in line with the latest performance recommendations. A retained agency will ensure that your site is running the most up to date software.
• Along with performance updates your retained agency will ensure that your site is running the latest, most secure WordPress version. It’s also vital to update any plugins that are used on your site, and this ensures you don’t have any website downtime or security vulnerabilities on your site.
• A great agency will have a keen eye on SEO and be focussed on lead generation. With this in mind, they will make sure that your website code is written in the way that Google and other search engines love helping you climb to the top and stay at the top of search results.

Value for Money

• It’s not always cost-effective to have someone manage your website in-house full-time, that where a dedicated WordPress Development Agency can give you access to the support and skill level you need without having to hire a full-time employee.
• With a fixed monthly fee, it’s easy to budget for your website support in your annual marketing/I.T. budget.
• The best WordPress agencies will offer a reduced rate to clients on a WordPress Support Retainer rather than providing ad-hoc pricing for ad-hoc requests.

It’s a Real Partnership

• Your support agency will want to deliver best in class support to retain you as a client. You will take priority over other clients.
• In time your support agency will become like an extended part of your internal team.

Do you have a question about how to best manage your website on an ongoing basis with WordPress Support Retainers? Please get in touch with us to discuss your website support requirements and how we can help.

What would you do if one of your employees wasn’t representing your company very well?

Let’s say, for example, it’s your receptionist; the first contact that most people are likely to have with your business.

How many potential new customers would be completely put off from your business if that person, representing you, was unhelpful, unwelcoming and disorganised?

Probably, almost everyone would make a judgement about your whole company based on the attitude of this one employee and take their business elsewhere.

You wouldn’t stand for that, would you?!

You would make it your priority to address the problem.

Dealing with an Underperforming Employee

You know what they say, “you’re only as strong as your weakest link.”

With an underperforming employee, you would, at the very least, invest some time in coaching them in your company values.

You’d provide training to help them work more effectively and efficiently. You would make sure that the person acting as the face of your company would be an asset and not a liability.

It seems so obvious when we’re talking about people.

But in most instances, the first contact a person has with your company comes before they pick up the phone and long before they meet someone face-to-face.  That’s because customers look for your business online.

Yes. They make assumptions about your service, based on your website.

Plans That Improve Website Performance

What are potential new customers seeing when they look for you online?

Is your website representing your company’s values?  Can your customers even find you online?  Or is your website your least effective employee – hard to get hold of, unhelpful and losing business?

The great news is that your website can be exactly what you want it to be (and it’s far easier than dealing with a useless receptionist).

Taking the first step

First, you need to identify the areas that need improvement.

To do this, you can simply book your website in for a free digital marketing audit. With a 30-minute consultation, you get to speak to a professional who will pinpoint why your website is not performing.

Putting the right plan in place:

After your digital marketing audit, you can then implement a plan for improvement, as you would do for an employee.

If you have the time and skills, you could deliver the necessary corrections and training yourself… or you can delegate this task to an expert.

By using an expert to adjust your website, you can be certain that it will convey the messages that you want.

You can decide what you want your customer experience to be like and how you want your customers to engage with you; transforming your website from being your least effective employee to becoming your most effective.

Don’t Be Represented by a Weak Link

Sometimes, it can be difficult to put yourself in the shoes of a customer and really see for yourself the impression that is being portrayed of your company, whether it be an ineffective website or a detrimental employee.

Luckily, we can help with one of those problems through a digital marketing audit where you can get tailored recommendations that suit your industry, as well as suggested strategies for social media engagement.

So, don’t overlook your most popular employee. Make sure they are achieving the tasks you’ve set for them.

Book in for your digital marketing audit – it’s free and vital for the success of your business.

Register for a Free Digital Marketing Audit

If you’d like more information on what we can do for your business, get in touch here, or call us on 0121 2852 730 for a chat.

For anyone looking to start a website adding Google Analytics to WordPress is one of the most important things that you can get done. Google Analytics is vital for ensuring that you can get the most out of your WordPress Website. That, though, can take a considerable amount of time to get used to. If you are new to the world of WordPress, then you will no doubt feel a little put off by this. To help you get around that problem, we recommend that you consider installing Google Analytics as soon as possible. To help you do that, this simple guide should be followed.

The reason that you need Google Analytics is that it allows you to see where your website is going. You might love your most recent blog post, but is it being noticed? How often do you actually find the content being produced gives back what it should to the reader? With the help of Google Analytics, you can do everything that you need to find out.

You’ll start to get vital information about everything from the standard screen size that looks at your website to the typical kind of bounce rate (how often they leave on the first time they visit) – meaning that you can actually put a genuine value behind your success. This can be vital for making sure that your business has a long-term future, as it helps to point you in the direction of what has to change – and why.

Installing Google Analytics to WordPress

In the world of analytics, context is king. With the help of Google, then, we can give our websites much easier times of showing us what is going well – and what needs a bit more work. So, how do you go about managing the installation process?

1. First off, head over to Google Analytics and make yourself an account with the company themselves.
2. Once you have your account set up, then you will need to log into your Google account. If you already have a Gmail account, by the way, you can just sign in and use that. We recommend having a separate account for business, though.
3. So, once you sign in, you’ll be asked to fill in some details about your website.
4. You’ll be given a chance to choose between if you run a website or a mobile app – choose what you need. Then, you’ll need to put in details like a profile name and the URL of the website as well as the location where it runs.
5. Afterwards, you’ll be given a Get Tracking ID opportunity: take it. Follow through with this, read through the extensive Terms and Conditions, and move forward. Hit I Agree, sign up.
6. Now, you’ll be given a tracking code. Make a note of this somewhere that you have easy access to as you will need it!
7. Now, log into WordPress. Once you are logged into the back-end of your site, head over to MonsterInsights. This is an easy and quick way to get Analytics set up and ready to be used. What to do here, then, is choose the Free or Pro version and sign up with this.
8. You’ll need to download the plug-in and install it to your WordPress account, which can be done via WordPress’ own search function, or uploaded manually.
9. Now, once logged in, head over to Insights > Settings on the actual plug-in, and make sure you hit Authenticate With Your Google Account. Wait for this, and allow it to connect up.

Follow through the wizard, enter your Google code, and enjoy using Google Analytics with WordPress!

Now, you have all the insights that you need!