DIY SEO for Starters
When it comes to managing a business today, there is so much to do that it can become an exercise in exasperation. One such matter that you need to deal with is optimising your website for search engine usage. If you feel like your business is not performing enough on the search engines but you like the time/money/will to hire a professional, here are some basic DIY SEO tips for beginners.
With these, you can make a head-start on optimising your incoming traffic. How, though?
Starting On-Page
The best thing that you can do is start with on-page optimisations. To do this, you want to make sure that your website is going to:
- Perform faster, by optimising code, reducing image sizes and improving navigation.
- Optimising navigation from page to page.
- Delivering a Sitemap to ensure that your page can be ready by search engine crawlers with ease.
- Add in titles, headlines, headers and meta tags/description for each and every page that your website uses.
- Make use of SEO Yoast if you are using your website on WordPress. This makes it nice and easy to set up the page and get some on-page management handled for each page of content.
Google My Business
This is part of the Google load-out for ensuring that businesses are all connected on their own program. Make sure that you go to Google My Business and search for your firm: it might already exist, yet to be claimed.
Do this and you can make sure that you are using one of the most positive influences of natural SEO that you can find.
Social Media
Like the above, you should make – and manage – accounts for Facebook, Instagram and Twitter. Each gives you a chance to interact with people, and the incredible gravity of these websites on the search engines means that any and all links that you make are going to be for the good of the company!
Ensure that you get links to each of your social media pages to your website, too, to further enhance your link quality.
Other than this, you should look to add a geo-tag to all of your company photos, adding much-needed SEO, and create regular blog posts with natural keywords. While this only scratches the surface, it will help ensure you see progress long-term without having to invest in an assistant.