What would you do if one of your employees wasn’t representing your company very well?
Let’s say, for example, it’s your receptionist; the first contact that most people are likely to have with your business.
How many potential new customers would be completely put off from your business if that person, representing you, was unhelpful, unwelcoming and disorganised?
Probably, almost everyone would make a judgement about your whole company based on the attitude of this one employee and take their business elsewhere.
You wouldn’t stand for that, would you?!
You would make it your priority to address the problem.
Dealing with an Underperforming Employee
You know what they say, “you’re only as strong as your weakest link.”
With an underperforming employee, you would, at the very least, invest some time in coaching them in your company values.
You’d provide training to help them work more effectively and efficiently. You would make sure that the person acting as the face of your company would be an asset and not a liability.
It seems so obvious when we’re talking about people.
But in most instances, the first contact a person has with your company comes before they pick up the phone and long before they meet someone face-to-face. That’s because customers look for your business online.
Yes. They make assumptions about your service, based on your website.
Plans That Improve Website Performance
What are potential new customers seeing when they look for you online?
Is your website representing your company’s values? Can your customers even find you online? Or is your website your least effective employee – hard to get hold of, unhelpful and losing business?
The great news is that your website can be exactly what you want it to be (and it’s far easier than dealing with a useless receptionist).
Taking the first step
First, you need to identify the areas that need improvement.
To do this, you can simply book your website in for a free digital marketing audit. With a 30-minute consultation, you get to speak to a professional who will pinpoint why your website is not performing.
Putting the right plan in place:
After your digital marketing audit, you can then implement a plan for improvement, as you would do for an employee.
If you have the time and skills, you could deliver the necessary corrections and training yourself… or you can delegate this task to an expert.
By using an expert to adjust your website, you can be certain that it will convey the messages that you want.
You can decide what you want your customer experience to be like and how you want your customers to engage with you; transforming your website from being your least effective employee to becoming your most effective.
Don’t Be Represented by a Weak Link
Sometimes, it can be difficult to put yourself in the shoes of a customer and really see for yourself the impression that is being portrayed of your company, whether it be an ineffective website or a detrimental employee.
Luckily, we can help with one of those problems through a digital marketing audit where you can get tailored recommendations that suit your industry, as well as suggested strategies for social media engagement.
So, don’t overlook your most popular employee. Make sure they are achieving the tasks you’ve set for them.
Book in for your digital marketing audit – it’s free and vital for the success of your business.
If you’d like more information on what we can do for your business, get in touch here, or call us on 0121 2852 730 for a chat.